Digital Work

In my professional career, I serve as Director of Marketing - Digital Experience for Mayo Clinic. I lead the digital product and client experience teams that support the B2B part of the organization. My work focuses on understanding user needs, translating complex information into intuitive experiences, and guiding cross-functional teams to deliver meaningful outcomes. While the medium is digital, the underlying goal is the same as my work creative work–designing experiences that help people discover, understand, and connect with our business in meaningful ways.